I was referred by an employee and didn't get a call inviting me to my first interview until 3 weeks had passed. During the phone call, I was given a short interview and given information about my first interview which was one on one with one of the assistant managers. He told me that he would feel comfortable sending me through to the next round of interviews. My next interview was a one on one meeting with the hiring manager (not the GM) and I received a call a few days later inviting me back for an interview with the GM. Then I had a one on one interview with the GM and he told me that he would like for me to meet the market leader (district manager) the next week. I got a phone call changing the in person interview to a phone interview and then another call a day later informing me that now the interview would be in person. I interviewed alongside another guy with the market leader. I was contacted 3 days later requesting I come in to fill out new hire paperwork. The questions asked ALL pertained to how personable I am and how adept I am at providing exceptional customer service. ZERO technical questions. I would only consider this interview process difficult because I had to go through 4 interviews and it took about a month. The questions aren't hard if you have what it takes (which is just being a kind, open individual). DO NOT go into Apple expecting to get the job because you know everything about the tech. They care about your personality.