Avantages
If you’re irrelevant. If you have outspent your shelf life in Indian advertising, and if you’re outright unemployable by today’s agencies - Innocean is just the right place! Each one of the department heads is a spent cartridge, ready for the dump yard but somehow sitting in comfy rooms and warming their chairs.
Inconvénients
You will find outright dishonest and borderline criminals committing financial frauds roaming about freely. This is an agency that is not run by account management but ‘media-bros’ who have no standing in Indian advertising scene. Unknown nobodies have been given the reigns of the company. No wonder there are no pitch invitations for any half decent business coming their way. They’re all suckling like little piggies to the Sow of Hyundai. This is a digitally illiterate agency, in fact, it’s a bad marriage for the client which continues to burn top dollar but gets horse manure in return.