POV: Your brand has a paid loyalty program, it doesn’t need a free tier. If it ain’t broke, right? The truth is, adding a free tier to an existing paid program can add far more value than its name implies🤯. Think: wider reach, stronger relationships, repeat purchases and a very persuasive entry to your paid program funnel. 🔥 You just have to go about it the right way. Which is why we’re rounding up the top benefits of adding a free tier to a paid loyalty program — and the most successful strategies behind them. Read all about it here: https://lnkd.in/eqjEf4zg
What can we say? Target has always been a trendsetter 🎯. Considering 93% of consumers have embraced the subscription model, 68% belong to multiple subscriptions and 41% said they intend to add more*, we think Target’s on the right track. In an era defined by convenience, connectivity and instant gratification, subscription models can be a marketing bullseye — provided the benefits are valuable. What do you think of Target’s latest initiative? Has your brand considered adding a hashtag#subscription? hashtag#ebbo can help you scale a subscription paid loyalty program your customers will love — that’s cash positive from day one. *According to ebbo’s 2023 Paid Enrollment Data Study hashtag#subscriptionmodel hashtag#subscriptionloyalty hashtag#loyaltysolutions hashtag#loyaltyprogram hashtag#retail
