Victoria’s Secret & Co. is proud to be recognized in WWD Beauty Inc.’s 2025 Top 100 Beauty Companies ranking. Beauty continues to be a powerful growth engine for our business, driven by a strong innovation pipeline and expanded offerings across Victoria’s Secret Beauty and PINK Beauty. Fragrance remains our secret weapon - an emotional category that builds loyalty and connection in a way few others can. That emotional resonance is translating into meaningful growth, with significant runway ahead. We’re excited to keep reimagining how customers discover and experience beauty. Read the full list here: https://bit.ly/3OSNkxk
Victoria’s Secret turns up the heat with the launch of our Season of Strapless summer collection starring two-time WNBA All-Star Angel Reese. Angel makes history as the first-ever WNBA player to headline a campaign for the brand, building off her trailblazing debut at the Victoria's Secret Fashion Show as one of the first professional athletes to walk the runway. Season of Strapless spotlights the new Invisible by Victoria’s Secret Strapless Collection featuring wear-tested designs with innovative inner-grip technology that holds strong, secure and sexy every time. The collection also debuts Bombshell Bronze, an extension of America’s #1 fragrance*, inspired by golden-hour glow and sun-soaked summer memories. From sun-kissed days to bronzed nights, Season of Strapless celebrates confidence and owning your shine – brought to life through innovation, cultural relevance and customer connection. Read more in ELLE: https://bit.ly/3PUTtJH
At Shoptalk, our CEO Hillary Super shared the key to our transformation at Victoria's Secret & Co. is about rediscovering the core of what made the brands meaningful to so many, and having the courage to re‑imagine how we show up today. These elements are shaping the next chapter and deepening our connection with customers around the world.
We’re hosting an OPEN CASTING for our next Angel. No fooling, dreams do come true: The Victoria’s Secret Fashion Show returns this fall—and YOU could walk the runway (and win a contract with @IMGModels)! Plus, we’ll be capturing the journey every step of the way. Learn more: https://lnkd.in/gVP--XgA
At VS&Co, our purpose is rooted in helping women feel confident, supported and seen. Leslie Nixon brings that purpose to life by driving impact and building meaningful connections. From elevating customer experiences to fueling philanthropic initiatives, inspiring confidence and joy is at the heart of everything we do.
This season, Dream Angels redefines one of its most-iconic silhouettes: the Wicked Balconette. The fan-favorite bra is now even dreamier, with ultra-soft memory foam built into hidden interior slings for a natural lift without added padding. Soft, stretchy lace wings create a smooth, flexible fit. Across the Dream Angels collection, from the Lightly Lined Demi to the Push-Up, every style is designed to elevate the bras she already loves through a balance of beauty, comfort and innovation. Another example of how we are Supercharging Bras: refining our icons with intention, and always with her best fit in mind. Explore the collection: https://bit.ly/40HfA8A
This month, VS&Co celebrates WIN, our Inclusion Resource Group for women associates and allies. In honor of Women’s History Month, WIN is championing the theme “Give to Gain,” inspiring all of us to invest in one another and create space for others to rise, allowing for collective growth. We’re proud of WIN’s meaningful impact across the business, fostering connection and empowering associates to lead with generosity, collaboration and purpose.
Victoria’s Secret & Co. is proud to announce that VS&Co Essentials, our philanthropic program delivering quality undergarments to women in need, has surpassed its goal of serving one million women since launching in 2022. Through partnerships with more than 200 nonprofits, the program has distributed nearly five million essential undergarments to women navigating life’s toughest moments. Rooted in the belief that every woman deserves to feel like the best version of herself, this milestone reflects our ongoing commitment to supporting women at pivotal moments in their lives. Learn more: https://bit.ly/40sRBd8.
The official Victoria’s Secret Fashion Show documentary is live – and it’s a first-of-its-kind look behind the wings. Step into the five days leading up to showtime through the eyes of Executive Creative Director Adam Selman for an immersive experience with the design process, models, wings and all the magic in between. Watch the full documentary now on our Victoria's Secret YouTube channel: https://bit.ly/3MbQ7jS
Yesterday, we officially kicked off our Runway to Revenue Accelerator Program, created in partnership with Fifteen Percent Pledge to fuel the growth of women‑owned fashion brands. Over the next 12 weeks, participating founders will gain access to mentorship from members of the VS&Co executive team, retail‑focused education, and strategic guidance, designed to help them scale with purpose and confidence. By investing in women entrepreneurs, we’re championing innovation and strengthening a growing ecosystem of women‑led businesses. Throughout the program, founders will collaborate closely with internal leaders and industry experts to refine their business strategies and prepare to pitch for grant funding, advancing our commitment to women and their long-term success in retail.
