December 12th, 2024 - Smartly–with its industry leading solutions for media, creative and intelligence–is in a unique position to help advertisers future-proof their video advertising strategy and win in this era of growth. The Smartly solution to the 2025 advertisers challenges: Produce, Personalize, Perform. Produce Exponentially. Personalize Everywhere. Power Performance.
October 15th, 2024 - Smartly Named a Leader in the The Forrester Wave: Creative Advertising Technologies, Q4 2024. This recognition underscores our commitment to innovation in seamlessly integrating creative and media workflows for marketers, particularly across paid social and shoppable ads.
Smartly proudly kicked off their inaugural flagship event ADVANCE, with programming designed to celebrate the convergence of social, commerce, technology, and storytelling. Smartly CEO Laura Desmond started the day with an inspiring call to arms for marketers, creatives, brands, and agencies to ignite change and advance advertising as a force for good. “Consumers are telling us they want advertising to evolve and change for the better,” Desmond said. “People are calling for a new value exchange with Brands. A majority ( 74%) of adults expect personalized advertising experiences, up 10 points in the last 3 years. And 80% want AI-driven solutions that are responsible, safeguard and respect their privacy rights."
August 22nd, 2024 - Smartly, the AI-powered advertising technology company, today announced its flagship event for the advertising industry, ADVANCE. Taking place on Wednesday, September 18th, 2024, at Skylight at Essex Crossing in New York City, ADVANCE will convene industry leaders – brand executives, advertisers, and innovators – at the intersection of social, commerce, technology, and storytelling.
Confident that Smartly is delivering significant impact for brands and agencies, we decided to ask PricewaterhouseCoopers (PwC) to independently test the accuracy of Smartly reporting of ROAS and CPA as well as the time saving features from using the Smartly platform when compared to the native advertising platform. Firstly on effectiveness, PwC used underlying data to recalculate Return On Ad Sales (ROAS) and Cost Per Acquisition (CPA) in order to validate the accuracy of existing calculations. Secondly on efficiency, PwC assessed the amount of time saved when executing specific tasks compared to alternative platforms and tools.
March 19th, 2024 - Smartly, the AI powered advertising technology company transforming advertising experiences for brands and consumers, announces the launch of its latest groundbreaking solution, Brand Pulse. This industry-first solution, powered by Smartly, Comscore, and GWI data sets, equips marketers with unprecedented real-time reach and frequency capabilities to plan, measure, and enhance campaigns by deduplicating reach across platforms.
February 21, 2024 - Smartly, the AI-powered advertising technology company transforming ad experiences for brands and their consumers, announced the launch of Generation on Feeds. This in-platform generative AI feature marks a significant advancement in enhancing creative production for advertisers at scale. With early-stage results showcasing impressive customer outcomes.
January 11th, 2024 - Smartly.io, the AI-powered advertising technology company transforming ad experiences for brands and their consumers, today announced the appointment of Moses Velasco as Senior Vice President, Product. As the global head of product, reporting to Lauri Tarkkala, Chief Technology Officer, Moses will be responsible for scaling products and services that drive business growth and deliver impact for advertisers and channel partners. Moses will be based in the company’s Berlin office.
October 4th, 2023 - Smartly.io, the AI-powered Adtech company transforming advertising experiences for brands and their consumers, announced the addition of Matt Bush to its commercial leadership team as Senior Vice President of Global Agency Partnerships, a new role for the company. In this role, Matt will lead overall strategy and management of Smartly.io’s agency partnerships, ushering in a fresh era of innovation and collaboration within the advertising landscape.
September 6, 2023, New York - Smartly.io, the AdTech company transforming advertising experiences for brands and their consumers, announced the addition of three senior leaders to its Executive team and commercial organization. The company welcomes Kristin MacGregor (KMac), Chief Commercial Officer, Katariina Korhonen (Kata), Chief Strategy Officer, and Marc Thomas as Head of Global Accounts. These appointments are poised to fuel the company's next phase of growth at the forefront of advertising innovation for marketers and its partners. The bolstered leadership team comes at an inflection point for the company and the advertising ecosystem more broadly. The adoption of Generative AI tools, increasing complexity across media buying, new data privacy requirements, and the fragmentation of consumer attention are signaling a significant evolution.
