Market expansion is one of the fastest ways to unlock growth. It’s also one of the easiest ways to waste budget if you get the targeting wrong. Successful new-market strategies typically focus on three things: 1️⃣ Identifying the right accounts 2️⃣ Understanding the buying committee dynamics 3️⃣ Delivering consistent messaging across multiple channels Our Blueprint outlines a practical framework for launching into new segments while minimizing risk. Explore it now.
AI isn’t just changing media. It’s changing how buyers discover, evaluate, and ultimately choose vendors. In this episode of the The Media Copilot, Madison Logic CEO Keith Turco goes beyond the hype and gets into what’s actually shifting: 👉Discovery is moving from search → AI-generated answers 👉Engagement is happening in places we can’t fully track 👉Traditional signals (clicks, traffic, even attribution) are becoming less reliable That’s a big deal for marketers. Because when visibility into buyer behavior changes measurement has to change with it. This is exactly why we’re seeing a shift toward pipeline-based performance that focuses less on what’s easy to measure, and more on what actually drives outcomes. Worth a listen if you’re thinking about where measurement is headed.
Did you know you can connect your favorite sales and marketing tools directly with Madison Logic? Unlock deeper insights, stronger alignment, and faster revenue growth with integrations including Convertr, Gong, LinkedIn, Adobe, and more. ✨ What you get with our ABM integrations: 🔹 Unified account engagement data across systems 🔹 Personalized campaigns powered by real buyer behavior 🔹 Faster pipeline velocity and better ROI 🔹 Tools like Salesforce, Gong, and Adobe Journey Optimizer working together across your tech stack Ready to streamline collaboration and accelerate your ABM strategy? Explore Madison Logic’s integration capabilities.
Brand and loyalty are back at the center of B2B growth. 👀 Our research with The Harris Poll shows 45% of marketers are prioritizing customer experience and retention, while 43% are investing in brand building and long-term differentiation in 2026. As buyers self-educate earlier and decisions take longer, marketers are reallocating toward what builds trust before intent appears. Explore the full findings and more in our 2026 B2B Marketing Outlook Report.
B2B marketers don't have a shortage of data. Our CEO, Keith Turco, shared his perspective on why turning data into decisions is the real competitive advantage. "By bringing insight into focus with a single, actionable view of buyer readiness, we're helping marketers and agencies alike cut through buying group complexity to make smarter decisions, sharpen targeting, and optimize campaigns in real time to drive measurable revenue impact." That's exactly why we built ML Intent Dashboard: your all-in-one view of buyer intent, account readiness, and competitive insights. Now marketers can: ✅ Identify high-opportunity accounts ✅ Track trending content topics ✅ Benchmark against competitors ✅ Prioritize outreach to the right decision-makers With actionable insights powered by ML Insights, your team can cut through complexity, make smarter decisions, and optimize campaigns in real time. Stop drowning in data. Start acting on it. 🚀
The best ABM programs aren’t just about strategy—they’re about connection. 🤝 Madison Logic is redefining ABM by breaking down silos and integrating the tools your teams rely on, delivering measurable results that help you move faster, smarter, and together. A glimpse of our growing integrations: • Convertr • Gong • Adobe • ZoomInfo + More Ready to see how your tech stack can work together as one revenue engine? Explore our full integration suite and discover how connected tools create connected buyer journeys.
Introducing our expanded partnership: Madison Logic + Adobe! 🎉 As part of our commitment to innovation, this integration seamlessly connects with the Adobe Experience Cloud (AEC) to power owned channel touchpoints that turn buyer interest into action. With our expanded integration, Madison Logic’s account-level intelligence flows into tools like Adobe Journey Optimizer, which gives marketers the power to trigger personalized prospect journeys based on real-time intent, buying stage, and engagement insights. By using Madison Logic + Adobe Journey Optimizer, marketers will benefit from: 💡 Actionable Engagement: Seamlessly integrate intent data insights into targeted engagement programs for more impactful real-time interactions. 💡 Unified Targeting & Activation: Adopt a more cohesive approach to account targeting and campaign activation across multiple channels for maximum reach. 💡 Automated Personalization: Deliver personalized, automated engagement in owned channels like email, text, and website to drive higher conversion rates. Learn more about this exciting integration, here.
In B2B marketing, awareness alone isn’t enough anymore. Budgets are tighter, buying journeys are longer, and every campaign is expected to prove real business impact. That’s why performance marketing has become one of the most talked-about strategies in digital marketing, and for good reason. 👇 As Keith Turco, Madison Logic CEO recently shared in Fast Company: “Brand creates demand and performance captures it. It’s not just about being memorable; it’s about being measurable.” In our recent blog we break down what performance marketing really is (and isn’t), why precision, personalization, and measurement are non-negotiable, and how today’s top B2B teams are applying it to drive pipeline and revenue. Read the full article to see how to thrive in a performance-first world.
Madison Logic + ZoomInfo — a powerful new partnership is here! We’re teaming up with ZoomInfo to help B2B marketers accelerate revenue through driving more effective, efficient, and personalized engagement across the buyer's journey. Together, the integrated solutions bridge the gap between marketing and sales, helping go-to-market teams work faster, target smarter, and drive more measurable pipeline—with the right message, at the right time, on the right channel. “This collaboration marks a significant step forward in enabling smarter, more connected B2B marketing,” said Keith Turco, CEO of Madison Logic. Through this exclusive partnership, joint Madison Logic and ZoomInfo clients will benefit from: 💡 Advanced audience planning powered by enriched data sets and shared insights across both platforms. 💡 Real-time prospecting workflows that leverage engagement data to inform when and how to connect with buying committee members. 💡 Unified media strategies that combine paid and owned channel efforts to reach buyers faster and drive better results. Ready to unlock smarter, more connected marketing? Learn how Madison Logic and ZoomInfo can help you activate better account intelligence, drive full-funnel engagement, and accelerate your path to revenue: https://hubs.li/Q03CLs-80
Modern B2B buyers are looking for connection. According to a recent survey from Madison Logic and The Harris Poll, 64% of B2B marketers plan to take a consumer-facing approach in 2025, embracing platforms like TikTok and Instagram. Our CEO, Keith Turco, summed it up perfectly in a recent feature with EMARKETER, “The B2B world is converging with the B2C world, so it’s critical that you play in the mediums that typically work for direct to consumer.” This shift is redefining how brands build trust — and it means showing up in places where buyers spend time as people, not just professionals: 🎧 Podcasts (ABM Audio) 📱 Social media 🤝 Influencer content 📺Connected TV (CTV) The brands that embrace this shift aren’t just reaching more people, they’re building stronger relationships. Read more in the full eMarketer article:
