Building on the success of “CLAIM 5”, HUGO BOSS has introduced its updated strategy, “CLAIM 5 TOUCHDOWN”, setting the course for sustainable, profitable growth through 2028. While the strategic direction remains unchanged, the focus sharpens — elevating the Company’s performance from great to excellent. This updated strategy centers on three fields of excellence: brand, distribution, and operations. These priorities will drive efficiency, strengthen execution, and position HUGO BOSS for renewed top- and bottom-line growth in the years ahead. Following more than four years of successfully executing “CLAIM 5,” HUGO BOSS has achieved significant progress across all strategic priorities. Both BOSS and HUGO have delivered strong growth and global market share gains, supported by a robust organizational and operational platform. With “CLAIM 5 TOUCHDOWN,” the Company will further drive sustainable profitable growth. At the same time, HUGO BOSS will significantly accelerate free cash flow generation, forming the foundation for continued shareholder returns.
In this episode of "A Day in the Life," we meet Cecilia, who is doing an internship as a Textile Engineer at HUGO BOSS Ticino! In this behind-the-scenes look, she shares why this is the perfect match for her, blending her technical and fashion expertise. Rotating between three different teams, Cecilia gains a holistic understanding of product development — from ensuring quality and optimizing processes, to embracing sustainable practices. Explore your career options with us at HUGO BOSS: https://careers.hugoboss.com/ #insideHUGOBOSS #YoungTalents #HUGOBOSSNextGen #CareerJourney #FutureLeaders
Light, camera, action: are you ready to experience HUGO BOSS from a new perspective and see the world through the eyes of our talented young ambassadors? Then get to know our new video series ‘A Day in A Life’, in which our young talents tell their HUGO BOSS stories! In our first episode, Lea takes you through her everyday life as a fashion tailor apprentice and gives authentic insights into her everyday working life at our headquarter in Metzingen. In the coming weeks, you can expect more videos on our career page in the areas of IT, Logistics & Business Administration. Did we catch your interest? Our exciting apprenticeships and dual study programs starting in September 2025 at our headquarters in Metzingen are now open for applications. Spread the word to family and friends!
