In recognition of the start of AAPI Heritage Month, we’re sharing a quote from GMR’s VP of Communications and EDEIC member Chris Hoyler. Stay tuned for more reflections from our leadership throughout the year!
It was an unforgettable NASCAR weekend with hashtag#GMRClient Xfinity, as the company invited four military veterans who star in its latest “Aviators” brand campaign to a special experience at Dover International Speedway. While the Aviators brand campaign tells the story of a grandfather anticipating a weekend reunion with his fellow veteran, GMR and Xfinity made that story a reality for the four veterans who star in the TV spot. We recruited the help of our partners at NASCAR, Speedway Motorsports, and 23XI Racing to produce a memorable event for these heroes, surrounded by appreciation from NASCAR Fans and community members. The veteran group toured Dover Air Force Base, met NASCAR’s best drivers, and gave the “start your engine” command during the NASCAR Cup Race on Sunday. Xfinity also partnered with 23XI Racing giving fans the highly demanded U.S. Air Force “Warthog” paint scheme on Bubba Wallace’s #23 Xfinity Toyota Camry – a scheme that also featured the names of each of these veterans. The “Aviators” spot can be seen running throughout May as NASCAR and Xfinity recognize and celebrate National Military Appreciation Month.
To commemorate Earth Month, AdForum is opening a discussion on sustainability in advertising. GMR’s VP of Client Services Frances Sutter shared her thoughts on sustainable messaging and product development, driving meaningful change towards environmental protection and the industry’s responsibility to take action. She is also highlighting GMR’s commitment to sustainability and how we guide our clients towards more eco-friendly choices.
GMR’s Senior Director of Partnership Solutions and Social Impact Gerard Littlejohn spoke on the Contemporary Trends in Sports Business panel at his alma mater University of North Carolina at Charlotte. He talked about his passion for purposeful partnerships, unpacked the expectation that partnerships reflect culture, and dove into what ‘culture’ really means & how it can drive us forward.
GMR Project Lead and GMR FC member Andy Black was on the ground at SportsPro Live in London this week. He is sharing details and insights from his experience and looking forward to more exciting global football events over the next few years.
In recognition of Earth Day & the start of Earth Month, we’re sharing a quote from GMR’s Senior Counsel Cheryl Mendelson. Stay tuned for more reflections from our leadership throughout the year!
At GMR, sustainability is at the forefront of our approach to creating ingenious solutions. Our Sustainability Agency Experience Council hosts Earth Month discussion groups to increase employee understanding, while also developing pathways to overcome challenges for new sustainable behaviors in our client work. Our efforts expand past Earth Month to include an agency-wide Net Positive Impact strategy. Read more about GMR’s approaches to environmental, economic, and social sustainability in our 2023 DEI Year in Review.
We’re officially 100 days out from the Paris 2024 Olympic and Paralympic Games! To celebrate, GMR’s Chief Commercial Officer Adam Lippard is exploring Paris alongside GMR’s Chief Partnership Officer Jessie Giordano and GMR’s Operations Director of Olympics & Paralympics Carolyn Ong. To see more sites of future Olympic events, hear more about the past 2+ years of work towards this major event, and get a preview of what the next 100 days will look like, check out Jessica Giordano and Carolyn Ong’s videos on their LinkedIn profiles. See you in Paris!
At GMR, we aim to create an experience born of humanity for all of our StoryMakers. That includes creating pathways to growth and new opportunities for those who have excelled in making and delivering world class solutions. In Q1, 43 StoryMakers were promoted or reached a tenure milestone as part of our agency; please join us in congratulating them!
It's been 9 days since the Women's Final Four wrapped up in Cleveland, but we still can't stop thinking about the record-breaking weekend of fan experiences we delivered alongside Nissan United. Lucky for us, BizBash is recapping the whole thing in this rundown with the top brand activations from Tourney Town!
