Margaret (Meg) Stewart, GMR’s Experience Data and Insights Manager, breaks down why Innings Festival in Arizona fell short of its hybrid identity potential and what brands can learn from it. The takeaway? Shared space isn't the same as shared identity. We send data collectors out to experiential activations around the world, so we can share the trends we're seeing with our clients (and you). Stay tuned for upcoming SOLE Science™ Snippets! ✨ #SOLEScience #ExperientialMarketing #BrandExperience #FanEngagement
The Olympics and Paralympics are over. So, what happens to all the stuff? That's the question we asked early, before we even knew what materials our clients would have on the ground at Milano Cortina. Spoiler: early intention matters more than a perfect plan. What we did differently at MICO: - Started the conversation in early 2025, well before final builds were confirmed. - Standardized inventory documents across clients (unglamorous but knowing what you have is half the battle). - Identified Italian organizations that could use what we anticipated leaving behind. - Stayed flexible. Small or niche items were routed through local staff relationships; suppliers seized reuse opportunities; remaining gifts went to teams as a thank-you on the way out. Where there’s room for improvement: - Timelines. Always. - The variety of materials rarely fits one organization—so, having multiple partners lined up gives options. - Even stronger data and tracking will provide more amplification opportunities for our clients’ efforts to reach their audiences. The result? 750 items donated (and counting!) None of this is magic. It's intentionality, early coordination, and a team willing to hold the thread even when seemingly bigger priorities compete for attention. We’re proud of what the GMR teams, clients, and partners pulled off at the Winter Games and what came after.
We blinked and Q1 2026 is already in the books. 🚀 From the glitz of Super Bowl LX to the peaks of the Milano Cortina 2026 Winter Olympics to the roar of the Daytona 500, GMR Marketing was front and center at the year's most-watched moments—and the brands that matter most were right there with us. When the stakes are highest and the audience is most engaged, leading brands trust GMR to deliver. Ready to make your mark in Q2? Let's talk. #CMOStrategy #GMRClient
Are the Olympics becoming a shopping mall with athletes? 🏅💰 On our latest episode of the "Voice of Experience," Elke asked the hard question: where's the line between meaningful brand integration and full-blown commercialization? Max made a bold claim—"if this is just another Super Bowl party, you're missing the memo for LA 28." The future of Olympic sponsorships isn't about logos. It's about MAGIC. Catch the full discussion with Corban Baxter, EVP of Products at GMR, as we break down what being on the ground in Milan taught us. 🎙🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y #VoiceOfExperience #LA28 #Sponsorship #BrandExperience
Steven Gerardi, GMR Account Director, just returned from Sports Business Journal's The Business of Soccer conference in Atlanta and he's sharing key insights about the future of soccer in North America. The bottom line? Soccer isn't just growing, it's building a genuine movement. ⚽ #SportsMarketing #BusinessOfSoccer #FanExperience
StoryMakers are in NYC for the Campaign US Agency of the Year Awards Ceremony. Here's a look at why GMR shortlisted for Experiential Agency of the Year... 🚀 🎯 16,600+ activations in 2025 🤝 95% client retention 🔥 StoryMakers who live by one mantra: "good enough sucks" We like our odds. Watch this space. 👀
Let’s give a round of applause to our StoryMakers celebrating a promotion or tenure milestone. Congrats to all! 🚀
👋 We’ve got some new faces around the agency. Join us in welcoming our newest StoryMakers to GMR. 🎉
Congratulations to Amazon Web Services (AWS) on being shortlisted for Sports Business Journal's Sports Sponsor of the Year! 🎉 As a #GMRClient, we've had a front-row seat to the impact AWS creates. With 75+ activations across 10 global properties—from the NFL to F1 to the NBA—AWS continues to prove that the best partnerships don't just sponsor sports, they transform them.
Par for the course? More like well above it at TPC Sawgrass. ⛳ Dave Oakes, GMR's VP of Client Consulting, tees up a perfect example of what happens when sport, brand, and hospitality come together flawlessly for #GMRClient Proximo Spirits.
