Ready to trade “spectator” for “speedster?" Margaret (Meg) Stewart, GMR’s SOLE Science™ Strategy Coordinator, is sharing her POV on Hyundai’s Gridlife Summer Apex activation in Wisconsin. By letting fans ride shotgun in the 2025 IONIQ 5N with pro drivers, Hyundai didn’t just offer access—they delivered bragging rights and a story worth sharing. Stay tuned for SOLE Science™ Snippets each week as we explore experiential activations. ✨
The latest episode of "The Voice of Experience" podcast is live, as Elke and Max welcome special guest Ryan Gerald Monkman for a deep dive into the world of memory science. They discuss Ryan's ongoing PhD journey into cognitive neuroscience, the concept of motivated memory, and how emotional arousal can enhance memory retention. And, as always, the marketing lens and impacts for brands and humans are spotlighted, this time through a discussion around ethical considerations in memory-related marketing and its implications for consumer behavior. 🎙️🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
⚾️ Batter up! We've been teaming up with #GMRClient McCain Foods and the Chicago Cubs to serve up some seriously crispy fun with SureCrisp® Fries at Wrigley Field. From free fry giveaways that have fans cheering louder than a home run, to the ultimate hangout spot where you can chill and catch pre-game excitement, SureCrisp® Fries has been bringing family-friendly vibes to Friday home games in Gallagher Way! 🍟✨ But hold onto your hats because we have 5 home games left – our next one is August 1. (You may even find the Fry House out and about in Chicago too. 👀) Join us and make sure you grab your crispy, golden fries!
What a weekend at the NASCAR Brickyard 400 in Indy! 🏁 #GMRClient Xfinity took speed and fan engagement to new heights at the 23XI Intersect event—where motorsports, music, fashion, and community came together. GMR’s custom Booming Burnout simulator let fans test their skills and see if they have what it takes to be a champion. 🕹️🔥 Highlights included a special appearance by Indiana Fever’s Makayla Timpson and a big win as Xfinity partner driver Bubba Wallace took the checkered flag! 🏆 Check out Account Supervisor Dane Siegenthaler's full post for all the behind-the-scenes action! ⬇️
The National Senior Games are in full swing in Des Moines, and GMR is serving up something special with #GMRClient Humana for their on-site activations! 🏓🎉 With 15,000 seniors showing off their skills, the competition is truly a smash hit—especially with the launch of Humana’s first-ever Cognitive Games. Ready to rally for your brain health? Put your mental fitness to the test! 👉 Play now: www.humanagames.com. Credit: Matthew Putney/AP Images for Humana Inc.
GMR hit the streets at the WNBA (Women's National Basketball Association) All-Star Game in Indy this weekend! 🏀 With more than 25 brand activations lighting up the city and powerful women-led voices at the forefront, women’s sports were elevated like never before. 🚀 The momentum is undeniable, and the choices brands make now will keep moving the game forward. Thanks to Elisabeth McCray, one of GMR’s partnerships experts, for sharing her on-the-ground insights. Check out her full post below! ⬇️
Ever felt like a VIP at a festival—without spending a dime? 🤩 Margaret (Meg) Stewart, GMR’s SOLE Science™ Strategy Coordinator, breaks down how American Family Insurance nailed it at Summerfest by giving fans free, up-close artist access and surprise meet & greets. Turning a moment into a memory! Stay tuned for more SOLE Science™ Snippets as we explore standout experiential activations around the world. ✨
During MLB All-Star week, #GMRClient Xfinity brought the energy to The ATL! ⚾️ Together, we turned their Battery store into a fan hotspot with a custom mural 🎨, live DJ sets 🎶, King of Pops treats 🍦, games 🎲, and exclusive swag 🎁. Fans stayed connected with “X Marks the Spot” QR codes—unlocking digital exclusives, ATL-only experiences, and creative touches from local artists—all powered by Xfinity tech. Taking fan experience to All-Star levels. 🏟️
Let’s give a round of applause to our StoryMakers celebrating a tenure milestone or promotion. 👏 Congrats to all! 🚀
👋 We've got some new faces around the agency. Join us in welcoming our new hires to GMR. 🎉
