In 2025, GMR formalized a material recovery process that delivered real impact. Together, we diverted 19,100 items from landfills with 18,840 donated directly to community organizations. These donations from our clients benefited 17 nonprofits for the missions and communities they serve. We’ve learned a lot on our journey to more sustainable activations and Frances Sutter and the rest of GMR's experts are ready to help you do the same.
🏆 For over a decade, we've been helping the National Football League (NFL) bring their most iconic V-VIP experience to life – and this year, the SBLIX NFL HOUSE took home Best Networking Event at the ADWEEK Experiential Awards! A record number of VIP members networked across three unforgettable days at Arnaud's in the French Quarter. From immersive design to live brass bands and locally-inspired experiences – every detail was crafted for authentic connection. Special recognition to Erin Jahn (NFL) and Krista Hansen (GMR) – your visionary leadership made this possible.
Happy holidays from all of us at GMR. We'll see you in the new year!
We've been a bit busy. This year, GMR stepped onto the world's largest stages, connected with incredible audiences, and pushed what's possible. Here's the highlight reel.
Congratulations to GMR's Chief Legal Officer, DeVona Wright Cottrell, on being recognized as one of BizTimes Media's Wisconsin 275 most influential business leaders of 2025. 🎉 DeVona leads with empathy, strategic vision, and an unwavering belief in people. Learn more about her journey and impact: https://lnkd.in/e_2NW6rr.
Are you ready for the future of experiential marketing? In our final Voice of Experience podcast for 2025, Max and Elke dive into the trends that will shape 2026 and beyond. From hyper-personalization powered by AI to the creative genius of brand activations, the landscape is changing fast! Key takeaway: The blend of digital and physical experiences is more crucial than ever. As consumers seek real connections, brands must innovate to stay relevant. 🎙🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
We partnered with #GMRClient Underdog to execute the biggest brand event in their history—activating talent and VIPs, generating industry buzz, driving user acquisition, and creating high-value content. Seamless execution. Outstanding results. For all the details, check out John A. Shumate's post below.
Your marketing is stuck in the last century. Stop calling them "consumers"—they’re humans. They aren't just buying products or experiences; they're buying into who they want to become. Our CXO, Max Lenderman, is calling out the death of the old marketing playbook in his new zine, Experience This! The future isn't about selling experiences, it's about engineering transformation. Are you still targeting demographics or are you designing for aspiration? Read the provocative short-form magazine and redefine your strategy.
At BravoCon in Las Vegas, attendees enjoyed premium experiences with no strings (or sign-ups) attached. Check out this week's SOLE Science™ Snippet from GMR’s Margaret (Meg) Stewart on why “access without the ask” matters. Stay tuned for more SOLE Science™ Snippets as we explore experiential activations. ✨
We’re proud to help P&G champion athletes and impact on the road to Milano Cortina.
