This recognition reflects the culture we’ve built together, the dedication, collaboration, and a shared commitment to excellence. Most importantly, it’s a testament to the amazing people who make our workplace what it is every day. Thank you to everyone for bringing our values to life and making us a truly great place to work. Here’s to continuing to grow, innovate, and succeed together. Follow our LinkedIn page to stay connected with our latest updates and team achievements!
We’re delighted to be awarded in this year’s LinkedIn Talent Awards for our AI pioneering spirit – recognising the Talent Acquisition team for the effective use of AI to tackle real recruitment challenges, accelerate hiring, and differentiate ourselves in a competitive talent landscape. We believe that innovation in hiring isn’t just about technology — it’s about how we use it to create better outcomes for people. This award highlights the dedication of our team in continuous experimentation, learning, and applying AI with purpose — while keeping candidate experience and human judgement at the core of everything we do. Thank you to everyone who has contributed to this journey. We’re excited to keep building what’s next in talent acquisition with purpose and impact.
We are pleased to announce DFI’s 2025 Full Year Results. In 2025, we delivered a strong performance, reflecting the positive impact of our strategic reset and disciplined execution across the Group. This progress was made possible by the dedication of our team members across markets, and we extend our appreciation to our customers, business partners, and shareholders for their continued trust and support. Performance highlights include: • Simplified our portfolio to sharpen operational focus and drive higher returns • Strengthened like-for-like sales in the second half of 2025 (2H25) • Identified clear growth and margin expansion priorities across core businesses • Expanded our omnichannel ecosystem, with positive momentum in digital monetisation • Accelerated Own Brand innovation, with improving productivity • Deleveraged our balance sheet to support strategic and accretive M&A Together, these actions strengthened our ability to offer compelling customer propositions while delivering sustainable value and returns for shareholders—reinforcing our commitment to serving Asia with #EverydayMoments that matter.
On 2 February, three of our senior leaders spoke at the Hong Kong Inclusion Summit 2026, joining leaders from across the region to explore how inclusion can strengthen organisations and build more resilient communities. Our Group Chief Executive, Scott Price, opened the summit, emphasising that inclusion is not a corporate exercise—it is a business imperative. Scott highlighted how servant leadership plays a critical role in building trust, shaping culture and enabling people to perform at their best. He stressed that leadership is an obligation to serve—and that when leaders model the behaviour we expect of our teams, we create workplaces where people feel valued, included and empowered to thrive. This approach is essential to long term competitiveness and business success. In a morning session, our Group Chief People & Culture Officer, Joy Xu, joined a panel on how Asia can shape its own inclusion model rooted in Asian values and community impact. She shared how this aligns with our people-led strategy and our ongoing efforts to build an inclusive culture where everyone can thrive. Our Group Chief Technology & Information Officer, Crystal Chan, also spoke on how evolving cultural expectations and technology are influencing belonging and leadership. She highlighted the importance of diverse teams and human-centred leadership in meeting changing customer needs. Across all sessions, our message stood out: Inclusion drives resilience, innovation and long-term value.
Last week, we brought together leaders from across all our markets for the Annual Leadership Forum 2026—a moment to reconnect, align on our priorities, sharpen our focus, and build the momentum that will shape the year ahead. This year’s forum centred on a shared vision: #GrowthWithValue. At the heart of this vision is one commitment that guides everything we plan: delivering the very best customer proposition and service across all our markets. Leaders grounded their discussions in what matters most to the customers we serve—strengthening everyday value, elevating customer experiences, and building the capabilities that will support long‑term, sustainable growth. The forum reinforced our commitment to serving #EverydayMoments for customers—our North Star guiding us in setting strategic priorities. We are grateful to all leaders for the energy and insight they brought to the forum. The alignment sets a strong foundation for the year ahead. We look forward to working together in 2026 to deliver meaningful value for our customers, our people and our shareholders.
We're delighted to be recognised under the Racial Diversity & Inclusion Employers Award Scheme by the Equal Opportunities Commission this year! This recognition celebrates Hong Kong organisations that demonstrate a strong commitment to advancing racial diversity and inclusion in the workplace. We’re honoured to receive: 🏆 Gold – Racial Equity in Hiring: Ensuring fair recruitment practices that promote equal opportunities for candidates of all racial and ethnic backgrounds 🏆 Gold – Inclusive Workplace Culture: Creating a workplace where everyone feels respected, valued, and empowered to thrive 🥈 Silver – Community Engagement: Supporting and engaging with the wider community to foster inclusion beyond the workplace These awards mark important milestones on our DEI journey and reaffirm our commitment to building a sustainable workplace that celebrates inclusivity and diversity. A huge thank you to our teams and business partners for making this possible every day at DFI!
We’re proud to launch hashtag DFIQ – our next-generation vendor portal designed to transform how we collaborate, innovate, and grow together across our global retail network. Why DFIQ matters: ✨ 𝐎𝐧𝐞 𝐔𝐧𝐢𝐟𝐢𝐞𝐝 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: A single portal for seamless user experience and efficiency ✨ 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐚𝐭 𝐒𝐜𝐚𝐥𝐞: Built on strong internal tech capabilities to unlock new offerings ✨ 𝐅𝐮𝐭𝐮𝐫𝐞-𝐫𝐞𝐚𝐝𝐲: Agile, scalable, efficient through consolidated systems Developed with partners, for partners, our DFIQ enhances collaboration, accelerates efficiency, and enables data-driven campaign planning. DFIQ now supports suppliers across nine operating markets: Hong Kong, Macau, China, Singapore, Malaysia, Cambodia, Vietnam, Indonesia, and Brunei. As part of our CustomerFirst strategic framework, this launch marks a major milestone in our DigitalTransformation journey – connecting insights to impact and shaping the future of retail together. 👉 Learn more and join us on this exciting journey: https://lnkd.in/g4niM6MP
DFI Retail Group’s inaugural Investor Day in Singapore marks an important milestone in our three-year plan to deliver sustained, profitable growth and enhanced returns for shareholders. Guided by our purpose to sustainably serve Asia for generations with everyday moments that matter, we remain focused on executing our CustomerFirst, PeopleLed, ShareholderDriven strategy across all our markets. Stakeholders who wish to learn more about our roadmap and performance can access the following: · Watch the webcast: https://lnkd.in/gZ_sadBv · View the presentation: https://lnkd.in/gba5B_8T · Learn more about our strategy and performance: https://lnkd.in/geGaRPGg
We stand with the community during this difficult time in Hong Kong. Our thoughts are with everyone impacted by the tragic fire in Tai Po, and we hope strength and resilience will guide the recovery ahead. In close coordination with the authorities and our brands across Hong Kong – Mannings, Wellcome Hong Kong, hashtag#7ElevenHK, hashtag#IKEAHK, and hashtag#yuu – we’re delivering DFI Care Packs and bed frames to families moving into transitional housing in Kai Tak. Each Care Pack contains daily essentials, including personal and hygiene items, food and drinks, and wellness products, to bring comfort and support during this transition. We are deeply grateful to our team for their swift response and dedication. To date, across all our DFI brands in Hong Kong, with the additional support from Hong Kong Maxim's Group, we are contributing HK$12 million in cash donations and HK$8 million in in-kind aid to assist recovery efforts. We will continue to monitor developments and provide support to the community in the weeks and months ahead.
We extend our deepest condolences to everyone affected by the tragic fire in Tai Po, Hong Kong. Our thoughts are with the families, communities and emergency teams during this difficult time. As part of our commitment to helping those in need, and in coordination with government and relief partners, we have mobilised resources and support across DFI Retail Group and our brands. To date, we have contributed HK$10M in cash donations and HK$5M in in‑kind donations to aid affected residents and the wider response. Together, we stand with the community and remain committed to supporting recovery in the weeks and months ahead.
