Luís Coelho, Head of Hyper-Personalisation and Gonçalo Cachola Data & Analytics Offer Manager at Celfocus, delve into the transformative potential of #hyperpersonalisation in revolutionizing customer engagement amidst a digital era, in an article for the Journal of Digital Banking. Titled "Hyper-personalisation: Inducing behaviours through data — how machine learning and automation can help customers make valuable and informed decisions", the article emphasizes the necessity for service providers to adapt to evolving customer demands, while the authors also highlight that hyper-personalisation goes beyond traditional approaches, requires strategic investment and a shift towards leveraging data-driven insights. Learn more and discover this insightful piece here:
In today's data-driven world, #data ecosystems play a crucial role in enabling organizations to make informed decisions and remain competitive. In an article for Mobile Europe, João Pedro Barata, Data & Analytics Offer Lead at Celfocus, presents how a #cloud adoption “is the answer to all challenges”, offering benefits like cost-efficiency and flexibility. As the decision to transition to a cloud-based strategy is complex, “it’s crucial to take into account lessons learned from other experiences”, where João emphasizes the importance of thorough planning and strategy. Does the challenge pay off? Dive in the article to find out and discover how Celfocus’ expertise has proven to be effective in achieving success in the move to the cloud:
Still about #FutureNetWorld, Celfocus is honoured to be a finalist for “The Operator Award” with Vodafone: Cognitive Intelligence & Automation Solution (CIAS) for Global NOC, for “the best example of an automation deployment”, and with TOBi, Vodafone Ireland's virtual assistant in "The Customer Experience Award" for "the most innovative application AI to enhance customer experience". This is proof of the excellent work our teams have done over the years! Thank you FutureNet World for the nomination! The winners will be announced on April 16th at the event, in London.
At this edition of FutureNet World, in London, Carla Penedo, Director of Offer Development & Innovation at Celfocus, will be discussing “GenAI in Telco Operations: A Gamechanger?”, in a session that takes place on April 16th, at 12h10. Carla will focus on transformative role of hashtag#GenAI from Customer to Network & Service Operations, while also explaining how GenAI can be used to boost operational efficiency. Know more here: https://bit.ly/3vEa1fg Don’t miss out on this and many other insightful presentations and discussions at FutureNet World 2024! We are looking forward to seeing you all there, book a meeting with us here: https://bit.ly/3xoCiqN
In the context of International Women's Day, and the ongoing challenge of giving recognition and voice to female leaders and entrepreneurs, Sofia Esteves, Executive Director at Celfocus answered Líder question “What are women made of?” Sofia reflects on the qualities of great women, the role of vulnerability in leadership, and her personal and professional growth journey, while emphasizing the importance of living one's purpose. She believes in embracing vulnerabilities as a strength, as “without vulnerability there’s no room for creativity or innovation, both essential for the future of any organization.” Sofia also encourages women to believe in themselves, finding their balance, and respecting their well-being. Dive in the full interview, in Portuguese, below:
André Vieira, Operational Intelligence Lead at Celfocus discusses how telecom operators integrating cloud technology into their core networks, transport, and RAN infrastructure, is reshaping the industry's future! In an article for @Mobile Europe, André navigates into the operational benefits and cost optimisation brought by moving towards cloud-based telecom networks, aligned with the global push towards greener technologies. Dive in the article here:
Celfocus is Gold Sponsor of the virtual conference #TelcoToTecho2024, happening tomorrow and hosted by Mobile Europe. João Pedro Barata, Data & Analytics Offer Lead at Celfocus, will be sharing his vision on the pros and cons of migrating data to the #cloud, exploring the promise of scalability and cost efficiency against potential challenges in operational complexity and unforeseen costs. Registration details here:https://www.telecomseuropeevents.com/.../t2t24-registration/
