As we wrap up 2025, we wanted to spend a moment highlighting how we practiced our company value of being kind and paying it forward. In 2025, we... 🌟 Supported 1,100+ nonprofits through associate and company-matched Giving Campaign donations totaling over $2 million - a +27% increase from last year! 🌟 Invested $9 million in U.S. and India nonprofits to advance financial wellness, promote inclusion and strengthen local communities 🌟 Provided a record-breaking 2.5+ million meals during Operation Feed campaign - more than tripling last year's total 🌟 Executed initiative that led brand partner, Maurices, and nonprofit partner, ROX, to donate 75,000+ pieces of clothing to girls in need 🌟Volunteered over 10,000 hours in our communities We're proud to be an employer who makes it a priority to give back in our communities, and we are even more proud of our exceptional associates who propel our values forward. Cheers to the new year!
Last month, on Giving Tuesday, our teams were excited to give - whether they were wrapping gifts, packing lunches, or assembling hygiene kits, they were happy to pay it forward through our local nonprofit partners. Bread Financial also gave each associate a complimentary $50 Cause Card to donate to the nonprofit that matters the most to them. Together, we're building a culture of generosity that makes a real difference.
Our People & Culture Roadshow brought over 1,000 associates to our Bangalore office for meaningful conversations on career growth and direct engagement with senior leadership. The event also featured representation from all nine Associate Resource Groups, which created space for associates to connect and join communities that foster belonging - driving a 200% increase in our total India ARG membership! The Roadshow concluded with a notable Women in Leadership panel, where female senior leaders shared candid stories and challenges they've encountered as women in professional spaces. More than a panel discussion, the session concluded with a powerful message about the importance of women supporting and uplifting women. The 2025 Roadshow was a success! We appreciate the active involvement by our associates who strengthens our collective ability to innovate, collaborate, and grow.
Associates at our Easton office recently gathered for our 6th annual Veterans Day Salute, hosted by our Veterans Associate Resource Group (ARG). It was a powerful moment of unity and appreciation, featuring a flag-raising ceremony led by VFW Post 7883, heartfelt remarks from our leaders, and guest speaker, Dr. Whitney Raglin Bignall, the Associate Clinical Director of the Kids Mental Health Foundation. We also proudly supported the Bob Woodruff Foundation’s Stand Up For Heroes event as a presenting sponsor—furthering our commitment to supporting veterans and their families.
Halloween Headquarters 🎃 Our Easton associates celebrated Halloween through their annual Trunk or Treat event at our Easton office. Thanks to the Family Matters Associate Resource Group (ARG), more than 300 associates and family members trunk-or-treated their way through a night of fun. Meanwhile, our Bangalore office shed its everyday look and transformed into a Halloween Hub draped in cobwebs, glowing jack-o'-lanterns and eerie decor that set the perfect spooky scene. The highlight of the day was the costume parade, where associates showcased their imagination and effort. The runway came alive with vibrant characters and stunning outfits.
Happy Diwali! 🕯️🎉 Associates got to celebrate Diwali all throughout last week - our Bangalore office hosted a vibrant two-day celebration filled with games, paintings, and energetic dandiya dancing, while associates at Plano lit diyas and enjoyed a festive lunch with traditional foods and sweets. Our Easton office got to learn more about the holiday and lit up firework sparklers (pictured below). Wishing everyone a season of joy, kindness, and prosperity! 🎇
Each year, Bread Financial hosts its annual Giving Campaign, bringing associates together from across the organization to support the causes that matter most to them. This year, we introduced an exciting new element—the Leader Competition. Associates who contributed, regardless of amount, helped boost their executive leader’s team participation score. Bonus points were awarded to the top three teams with the highest participation rates. Those bonus points came into play during the campaign’s grand finale: an on-site Field Day at our Easton office. Eight representatives from each team competed in four lively events—Horseshoe Toss, Charades, Hula Hoop, and Pop-a-Shot. With a tie for first place, the top two teams each earned $2,000 to donate to a charity of their choice. 🏆 Thanks to the incredible generosity of our associates, the campaign raised $2,007,012 in total, supporting 1,111 nonprofits through contributions from more than 1,500 donors. 🎉💞
Bread Financial has been a member of the American Red Cross' Annual Disaster Giving Program (ADGP) for more than 25 years. To date, our fourth annual contribution to the ADGP will ensure the organization can better and more strategically respond to disasters of all sizes across the U.S., and builds on more than $3 million gifted to the Red Cross since 2021. 🎉 The American Red Cross provides shelter, food, medical supplies and other necessities to help families who were displaced during natural disasters. The ADGP helps cover the cost of hospital care and provides temporary housing until family's home can be rebuilt. 🤝 In addition to disaster relief, the Red Cross provides nearly 40% of the nation's blood, supplying hospitals and clinics across the country. Since 1999, Bread Financial has hosted 110 blood drives with associates donating 3,043 units.🩸 We are honored to support the American Red Cross. We support and promote their mission to provide help to those in need to strengthen our communities and protect our planet.
Ruling Our eXperiences (ROX) is a nonprofit authority based in Columbus that's all about girl empowerment. In 2023, Bread Financial contributed $1.8 million to launch ROX's 'Fast to 50', an initiative to expand programming that supports and empowers girls in all 50 states in the U.S. 💞 Thanks to the support of like-minded organizations like Bread Financial, ROX is present in 49 states, with only South Dakota remaining - so close to reaching our goal! 🏆 Since Bread Financial’s contribution, more than 16,000 girls have been involved with ROX, with a 17% increase in participation year over year. Additionally, ROX trained and certified more than 120 new facilitators to deliver the curriculum to small groups of girls at their schools. We are so excited to hear more about our partnership with ROX other external nonprofits to lift our communities and future generations! 🤝
India’s 79th Independence Day was celebrated with great enthusiasm and unity at our Bangalore office, with a series of engaging events organized by the Associate Engagement (AE) Committee across August 12th & 13th. 🙌🎉 Throughout both days, associates also contributed messages, poems and artwork to the Freedom Tree. Associates were encouraged to wear their traditional ethnic attire turning the office into a colorful space with bright colors and textures. The celebration culminated in an impressive cultural program at the office cafeteria, including a Talent Show that lit up the stage with energetic performances from our associates. The highlight of this year’s celebration was the incredible turnout and enthusiastic participation in all events, which truly made the celebration special. ❤️🔥
