Présentation - Simply Fashion Stores
Sometimes simple is best. Simply Fashion Stores sells ladies' apparel and accessories through some 285 Simply Fashions and Fashion Trend shops that cater to African American women (ages 20 to 35) in 20-plus states in the southern and central US. Simply Fashion is owned and run by brothers Rodney and Mark Barstein, who brought the retail chain out of bankruptcy after purchasing it (then operating as Simply 6) in 1991. In addition to the company's name change and market transitioning (going from its model of a $6-and-under price tag to selling garments and related accessories priced generally under $30), the Barsteins shut down unprofitable stores and opened new locations in higher-traffic areas.