Scenario:
Imagine that you recently joined a team focused on making UberEats the go-to platform for ordering meal delivery. Last quarter, the team launched a new feature - the ability for users to create Group Orders.
Adoption has been slower than anticipated, and the team has noticed that 30% of group orders never complete the checkout process. Your role is to help identify and remove barriers to adoption and spend.
The primary business goal is to drive repeat orders – in theory, groups who order and have a good experience will order again and again. The secondary business goal is to increase the average total dollar amount per order. The tertiary business goal is to increase the number of users on the Uber platform.