I applied online through their website because I was a big fan of Gary Vaynerchuk, and really wanted to work with his company. Maybe a week or so later, I got an email telling me they wanted to set up a skype interview with me. It's been a while now so I can't remember exact details, but I had to do two skype interviews- I believe one was with hiring people in New York and the other was with the community manager supervisors in San Francisco (which was where I had applied to work). The interview process was fine- I would almost compare it more to a first date- they just tried to get to know you and understand your personality and how you worked; very few technical questions. Ultimately, I got the offer, and I really wanted to accept, but the finances just weren't right and it was impossible.