There are two interviews, first with a manager, then likely with the store captain. They are looking for bubbly people who can interact with customers with sincerity and passion. They asked more about my likes and hobbies then past job experience, though they did want to know how I handled difficult customers in the past, and similar things. They were both friendly - there is no HR interview, it's with managers which is more personable I found. It seems to matter than you are personable and excited before the interviews when handing in your application.

I was not hired! It was a new store so it was a very competitive position. I was emailed the day after my application, but denied shortly after the call. I am under the assumption that this location prefers experienced people.