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      Entretien pour Lead Growth Marketing Manager, Paid Search

      20 févr. 2026
      Candidat à l'entretien anonyme
      Aucune offre
      Expérience neutre
      Entretien difficile

      Candidature

      J'ai postulé en ligne. J'ai passé un entretien chez TNT Growth en déc. 2025

      Entretien

      I went through a four-step interview process that spanned 2 months and involved a significant time investment. The process included an initial screening with HR, followed by 3 additional interviews with employees and leadership, including the hiring manager and a member of the executive team (who had only been employed for a month). Throughout the process, the conversations were positive, and the role was framed as a key hire for the organization. As part of the final stage, I was asked to prepare and present a detailed strategy presentation. This required a substantial amount of time, research, and thoughtful analysis of account structure, optimization opportunities, and growth strategy. The presentation was well received, and the feedback during the interview was encouraging. However, after completing the final interview and sending follow-ups, communication slowed significantly (2 weeks to be exact). Eventually, I was informed that the company had decided to slow or pause the search due to internal needs and shifting priorities. While I understand that business needs can change, the process required a considerable investment of time and effort, particularly the preparation of a custom strategic presentation. Greater transparency around the stability and urgency of the role would have been appreciated, especially before asking candidates to complete extensive unpaid strategic work. Overall, the team was professional and the conversations were thoughtful, but the process highlights the importance of companies being mindful of the time commitment required from candidates, particularly when internal hiring priorities may still be uncertain.

      Questions d'entretien [1]

      Question 1

      Prompt: Please prepare in a Google Slide deck. Client XYZ has determined that their current Paid Search performance isn't working and would like a fresh perspective. Without seeing their current data, propose a plan for how they could leverage Google Ads to drive qualified traffic to their business. A short 10-15 min presentation should list out: - A breakdown of a campaign and ad group structure. List a few keywords that you'd expect to be in each campaign. - A critique of one of their ads and compare it to an ad, created by yourself, that might do better than theirs - Core strategies for avoiding cases where they could accidentally bid too high - Landing page feedback - Any optimization tactics you would recommend - Any keywords or tactics they should probably avoid - Any other thoughts on what would make the program more successful at driving business - Are there other channels or a media mix plan we are overlooking if we only include paid search? Feel free to identify other inputs that would be desired and/or make and state assumptions about missing information. We’re less interested in solving for “the right number” than we are in understanding how you blend strategic thinking, analytical approach and domain expertise to accomplish the tasks at hand.
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