Structurally simple process. 1. Gamified online assessment. 2. First round interviews (two interviews with senior associates). 3. Second round interviews (two interviews with management). 3 out of 4 interviews consisted of both behavioral fit and case study and one was a case study exclusively. In each round one interview is 'unstructured' (mostly market sizing) and one is 'structured' (presented some information in written form and required analysis of it).