Why Revolut? And why were you open to having this conversation today? Can you give me a brief summary of your experience, highlighting what's most relevant for the role? In your last position, what was a typical day-to-day for you? When it comes to data and KPIs — are you working on the analysis yourself, or do you have an internal team supporting you? What were your typical metrics and KPIs at _____? Do you have any concrete business KPIs you managed to improve — like specific percentage uplifts? What markets have you been covering during your career? What was the most impactful product marketing initiative you've led? Please describe the KPIs you were tasked with influencing, the tools and strategies you used, and the measurable results. If you were to do it again, would you change anything? How do you build product marketing assets and strategies that have to scale for global markets? Give me an example of how you would adapt a campaign for a different market. Hypothetically, you've gotten the job and it's your first week — your task is to improve the current product marketing strategy. What are your first steps and why? Can you walk me through a time when you were leading or contributing to development of creative marketing materials that led to outstanding results? Can you tell me about a time when you had a different idea or approach from your stakeholders? How did you reach agreement, and what was the honest outcome?