I applied online, including an online quiz in which you rate how you would complete certain actions.
I received an automated email 5 days later (on the weekend) inviting me to interview in 3 days time and including the time I should appear and who to ask for.
The fact that Penney's, an international multi-million euro company founded in Dublin, used an automated email for use specifically in the UK (it specified "In the UK the law requires that we see your Right to Work documents before any offer of employment is made" and referenced bringing your National Insurance number) did concern me, and seemed lazy.
I arrived and asked for the person named in the email, but another person met and interviewed me. She brought me into a back office, photocopied my passport immediately, and asked a few disqualifying questions (my availability, when I would be able to start). She went briefly through a "CV" of my online application (which oddly did not include my CV).
After that she asked about 15-20 questions in quick succession from a list on a sheet, all of them variations on "When was a time you did X/displayed X quality". It seems that it is a requirement for them to go through all the questions on the sheet, as she asked questions that had already been fully answered in response to another question.
Once she had finished the list, she sped through a good deal of information (the uniform, the different shifts and their hours, etc.), made it very clear that I would essentially be "on call", that scheduling would be last minute, and gave a non-answer when I asked about he minimum hours guaranteed.
I received both a rejection letter and an email, both 16 days after my interview.