I went through a structured process that assessed both my technical skills and my behavioral competencies. The initial stage involved a phone screening where my background, experience in trade marketing, and motivation for joining were reviewed. This was followed by an in-person (or virtual) interview with a panel that focused on my hands-on experience executing trade marketing campaigns, managing relationships with retailers, and collaborating with cross-functional teams. I was asked situational questions about handling challenges in retail execution, such as addressing underperformance at key accounts or resolving conflicts with sales teams. Behavioral questions required me to provide examples of successful actions.