Very easy. I applied through a career fair at school. I got called for an in person interview. Offered the job the next day and had two weeks to accept offer.

I had an on campus interview. It was with two young professionals, one of which had gone through the internship program in the past. It was much more of a relaxed conversion than other interviews I've attended. They did ask some classic interview questions, but a lot of it was them telling me about their experience at GE and trying to figure out where I could find a good fit within the company.