The process started with conversations about my CRM experience, lifecycle marketing, retention, and how CRM can contribute to business goals such as LTV, CAC payback and repeat purchase growth. The people I spoke with were friendly and the product seemed interesting. However, the process included a very demanding business case. The assignment required a full audit of an existing post purchase flow, strategic recommendations, test hypotheses, success metrics, prioritisation, and a 6 month and 18 month CRM roadmap. In my view, the task went far beyond a simple skills assessment and was closer to unpaid strategic CRM consulting work. After investing significant time and effort into the task and presentation, I received a rejection without meaningful feedback on the work itself. That made the experience feel quite one sided and raises a fair question for candidates: is the company genuinely evaluating people, or also using the process to collect strategic ideas? My advice to future candidates: be aware that the process may require a lot of unpaid strategic work. If you decide to proceed, clarify upfront whether you will receive concrete feedback on the task and how your submitted ideas will be used.