the process was ok, interviewer seemed nice and friendly but HR told me the interviewer didn't find me/my answers genuine and it sounded like i was memorizing the answers that was prepared/scripted. This is ridiculous, they were simply being rude.

Firstly, I was invited to an online interview via Hirevue, followed by a Finance skills test (pretty easy) Next, I was invited to the final interview, where I had to present a case study (financial analysis of a product), and asked some behavioral questions. The advice I can give is to not be afraid of showing your personality and skills, they want to see the real you :) The interviewers were friendly and asked specific questions about my background and how I work under certain conditions (stress, priorities, deadlines)