The interviewer essentially used the interview process as a free social media consultation. And business consultation for their freelance endeavours. They said I'll get a test assignment the next day.
The next day, they sent me the test assignment. It wasn't a test assignment; it was a week's work with multiple sub-sections, for each of which I would have charged at least 150 USD.
I think they're just conducting interviews to get all the social media strategy they want for free.