My first attempt to get this job took place in 2008. Unfortunately the ASE program had stopped hiring briefly for a few years. However, I was determined enough to keep in contact with the recruiters so that when the job did finally come up again in 2010 I was one of the first candidates to be interviewed. Persistence really pays off, trust me. The first round of interviews was a 1-on-1 phone call with a former ASE within the company. This was more to feel you out, see what kind of a person you were and if you'd be worth the company's time. After passing that interview you are brought in for a full day of interviewing. This is the difficult part. The full day interview consists of a couple of 1-on-1 or group/panel interviews where you have to give a prepared presentation on a topic they give you, a technical interview, and a roleplay where you act out the part of a salesperson (as if you had the job already) and the interviewers are the customers. (This interview process is nearly the same for ASR candidates as well.) My suggestion is to prepare a LOT for these interviews. Cisco is an amazing company but they really only take the best people. You have to be a little technical but you really have to be a fun, engaging person. They're looking to make sure you can talk to customers and communicate your point. They want someone who can build a relationship with customers and sell solutions/products that will create a lasting relationship for Cisco.