I applied through College. The process took 1 weeks. The process was 1st telephonic 2nd virtual 3rd assessment and they rejected me after the 3rd assessment round which is funny and got me to know that this company is a complete fraud and they just conduct the process to reject you. It's just a marketing stunt to increase the footfall as there projects are expensive and they think this marketing strategy will attract IIM, ISB, FMS, XLRI to buy there flats.