I had two mostly behavioral interviews. One with a senior brand manager and one with the director of Brand Strategy & Innovation. I'm an engineer & currently an MBA student and they were looking for someone with a creative/advertising background. Despite my background I have work experience in graphic design & brand strategy which is why they decided to interview me. I was told it was close between me and one other person but that it might have been the lack of advertising background that may have been the decider although I had better qualifications.