The way the world discovers information is undergoing a fundamental shift. Consumers are moving away from traditional search engines toward a fragmented ecosystem of AI assistants, agentic models, and decentralized social channels. At On, we address this transformation through our "Search Everywhere" initiative.

As the Lead - Generative Intelligence and Search Ecosystem Analyst, you will be the primary intelligence architect of On’s visibility in this fragmented "Search Everywhere" reality, moving beyond the legacy metrics of keyword rankings and organic traffic to a more holistic understanding of brand authority, entity recall, and AI-driven recommendations. You will lead the insights generation and data-driven recommendations to help ensure On remains the "cited answer" in a world dominated by AI-driven recommendations, generative engines, and decentralized social ecosystems. You will tackle complex, ambiguous challenges by treating Large Language Models (LLMs) as the new search index, ensuring our technical innovations (from CloudTecTM to LightSprayTM), product attributes and brand stories are accurately represented and recommended to consumers globally.

• Strategic Vision for Discovery: Own the long-term roadmap for On’s visibility across the "Search Everywhere" landscape, moving the organization from tracking rankings to mastering "entity authority" and AI recall.
• Ecosystem Intelligence: Lead the analysis of the non-linear customer journey, using advanced clickstream and behavioral data to identify exactly where and how consumers are shifting their trust from traditional search engines to generative AI and social platforms.
• Technical Authority on Retrieval: Serve as the internal expert on Retrieval-Augmented Generation (RAG). You will define the technical standards for how our product data should be structured to be "machine-readable" and "summarization-ready," minimizing AI hallucinations about our technology.
• Global Market Orchestration: Navigate the nuances of international search ecosystems (including Google, Baidu, Naver, and Yandex), ensuring On’s technological narrative is consistent and authoritative across different linguistic and algorithmic environments.
• Cross-Functional Influence: Partner with Paid and Organic Search, Content, Marketing, and Product teams to optimize budget allocation and content pipelines, acting as a trusted thought partner to bridge the gap between technical data engineering and brand storytelling.
• Operational Excellence: Partner with Data and Tech teams to guide the construction of scalable ETL pipelines for log file analysis, monitoring AI bot behavior (like GPTBot) at the server level to ensure high-value content is indexed and retrieved efficiently.

• Proven Domain Expert: You have extensive experience (8+ years) in technical SEO and search analytics. You don’t just use tools; you have a track record of solving complex visibility problems and understand the underlying mechanics of how information is vectorized, retrieved, and presented.
• Future-proof mindset: You haven’t just watched the search landscape change; you have looked into how to adapt your toolkit. You have a working knowledge of emerging evaluation frameworks (such as NDCG or RAGAS) and are familiar with the specialized toolkits used to audit LLM responses and brand clarity. You stay ahead of the curve in emerging trends, such as visual search (Google Lens), agentic e-commerce, and the nuances of zero-party data.
• Technical Fluency: You are proficient in Python and SQL. You are comfortable working with large-scale datasets, server logs, and building the logic for automated intelligence dashboards.
• Collaborative Influencer: You are a strong communicator who can translate complex linguistic analytics into actionable business terms for senior stakeholders across regions and functions.

You will join the Digital Customer Analytics team, a high performing team dedicated to the end-to-end customer journey, from optimizing performance marketing and site experimentation to analyzing purchasing behavior and long-term loyalty. We transform complex digital signals into actionable insights that fuel growth, retention, and a seamless shopping experience.

Zürich

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

• Step One

  It starts with you...

  You'll start by submitting your application to a specific role. We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. If you're a good fit to the role, a recruiter will follow up with you directly. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.

• Step Two

  Interview with a recruiter

  What ignites your spirit? This is where we’ll start getting to know all about you and what makes you tick – and it’s your first chance to get a feel for our culture. Chatting with a member of our talent team, you’ll learn more about On and how we work. We’ll learn about what motivates you and what you could bring to the team.

• Step Three

  Interview with a hiring manager

  Ready to dig into the details? This second interview will be held with your future manager and will focus on the specifics of the job. Together you’ll delve into your unique skills and experiences and how they could be relevant at On. It's also a time to assess how you might feel working side-by-side. Bring any questions you have about the job, the team or anything else you might like to know – this is an open forum.

• Step Four

  The Case Study

  What's your style? This task will help us understand how you think, face a challenge and give insight into your novel ideas. Designed to give everyone their best shot, your case study is based on something you might typically experience on the job. This is your chance to show us what you’ve got. So express yourself. Be you.

• Step Five

  The Experience Day

  Your first taste of the Oniverse. This is a time to meet some of the people you'll be working closest with. In person or virtually, you'll get a feel for the day-to-day at On and the people who make it happen. You'll chat with a few potential teammates - the conversations will be as equally driven by the role and your experience as by our values. We believe how you do things is just as important as what you do.

• Step Six

  The Result

  Are we a good fit? We’ll get together internally to share our feedback and decide if we’re a match. We know that job searching is a big time investment, so it’s not a decision we take lightly. It’s also time for you to reflect on the experience – are we the right place for you? No matter the outcome, we’ll give you meaningful feedback.