Layoffs have become the business strategy - Avis employé Marketing Lark

-The layoffs never stop. Every year there’s another big cut, and everyone just waits to see if they’re next. It’s hard to stay motivated when the company keeps shrinking and nothing actually improves. -Marketing is in rough shape. Most senior marketers are gone, and the B2B side feels completely lost. There’s no clear target customer, no consistent story, and no follow-through. Plans change constantly, then get dropped before anything ships. A lot of time goes into meetings, decks, and status updates instead of real work. It feels like spinning wheels while leadership pretends progress is happening.