- Preaches autonomy, but reality is a micromanaging nightmare - Assured of financial and job security on several occasions right before mass layoffs, which were labeled as an insulting “transformation”. - Founders both born with silver spoons in their mouths; zero knack for how to run a successful company - Lackluster CEO. Purchased a multi-million-dollar home during the layoffs - Cofounder thinks he’s hotter than sliced bread, but can’t come to an actual vision; doesn’t listen to the people he pays to do research - Expensive trips to Thailand and US for dozens of workers, lavish parties just before the layoffs. - Low quality and interest products. Haphazardly developed even though the research said otherwise