Toxic boss - Avis employé Business Development Executive FirstCom Academy

Nothing much to say expect high pay in the market?

High KPI and you are expected to OT when you don’t hit your KPI. They will give you lousy location and expect you to perform well. Weekly meeting required repeating almost the same thing. Recently change name to SDA cause this name is so smelly in the industry and towards consumer.

You’re essentially being sold the narrative that you’re “helping fellow Singaporeans upskill” by tapping on their SkillsFuture subsidies and credits. The reality is very different—there are countless other academies offering far more relevant and fulfilling courses at a fraction of the cost, in line with the true spirit of upskilling. Instead, FCA inflate fees by throwing in catered meals, while pushing outdated, uninspiring programmes in particular their soft skills courses — which add little to no real value.

The CEO and management have zero regard for employees, and even less for the national agenda of upskilling. Their sole focus is milking government subsidies and schemes, right from Day 1 of the company’s existence. Ethics and integrity take a backseat—KPIs are deliberately skewed to reward staff for pushing overpriced, irrelevant courses onto vulnerable individuals. Course quality is abysmal—outdated, uninspiring, and hardly worth $200. Learners would benefit far more from LinkedIn Learning or Udemy at a fraction of the cost. Fees are inflated beyond reason, dressed up with “perks” like catered meals, but the value simply isn’t there. The culture is equally toxic. Promises to staff are rarely kept, KPIs and roles change constantly to patch up turnover, and the company suffers one of the highest attrition rates I’ve seen. You could be the boss’s favourite today and his “buay kan” outcast tomorrow—he runs on emotion, dismisses dissent, and creates no psychological safety. Yes-men survive; anyone with a backbone doesn’t. Townhalls are a disgrace—laced with vulgarities and empty boasting. The CEO thrives on sycophants, rewarding only bootlickers, while the culture he has built is shallow, transactional, and driven purely by money. When the money stops, so does the loyalty.