Avantages
Would have been a great career opportunity for advancement, however we are all aware of the great crash of 2008 and the impact this is having on consumers. Hence this is a tough year to be in retail and a time when most management are fearful of making investments. However, this could also be a time of great opportunity for visionary leaders who are willing and able to invest with an eye on the future. How will American consumers buy post this crash, online of course! Hence Amazon needs to position herself to lead in this future. In fact, feel responsible for driving, creating and innovating to bring this future to past. Other positives, great location, awesome discount on website products and opportunity to learn about retailing
Inconvénients
Not a technology company and doesn't invest like one. Given the current opportunity post recession, Amazon is in a strong place financial cash flow wise, to make investments in technology today that will bring leadership tomorrow. Of course, this is not throwing money at any project but to search for the key ones to invest in and require deep thinking while requiring the frugality in execution that is in the company's DNA.