Avantages
The people that I worked with across all departments were very knowledgeable, collaborative, and helpful. I had the opportunity to manage a lot of different aspects of product marketing, including promotion, pricing, packaging, developing MRDs, gathering customer and prospect feedback on product requirements, and developing competitive sales tools, datasheets, case studies, and Web site content for new and existing product lines. I supported trade shows and spoke at an industry conference to evangelize the company and products to prospects.
Inconvénients
There was a lot of work to do across each department and in my group, but there wasn't enough quantifiable data to back up corporate goals and strategic vision and to better leverage the resources of the company.