4,0
9 déc. 2014
Employé (ancien)
Santa Clarita, CA
Recommande
Approbation du PDG
Perspective commerciale
Avantages
The company had a great baseline product offering that should have penetrated the right market segment at the right time. The intermediate growth opportunity looked good in 2011 when the company tried to reinvigorate itself with additional private funding, new management, a new product offering and expanded Marketing and Sales.
Inconvénients
The baseline product, although feature rich, was outdated in some technology aspects - inhibiting stellar enterprise performance characteristics. Funding was not adequate to achieve both needed enhancements in existing offerings while expanding into new offerings for new customers.